One self-serve gallery for every brand asset
A global medical and pharmaceutical packaging manufacturer consolidated logos, product photos, facility images, presentations, and video assets across three divisions into Airtable. Interface galleries with tag-based search and a public media kit embedded on the company website give commercial teams, press, and employees instant self-serve access, eliminating ad-hoc asset requests and the cost of dedicated DAM tools.
The problem
Assets lived in silos: product photos in one tool, logos in another, and video files scattered across folders. Commercial teams and press contacts had no reliable place to find what they needed, so requests flowed into Communications as ad-hoc emails.
The organization was paying for dedicated digital asset managers and sales enablement platforms to fill the gap. Maintaining multiple subscriptions, each with its own upload workflow and access model, created duplication without solving discoverability.
What they built
The team built a consolidated asset library in Airtable covering logos, product photos, facility images, presentations, and video assets, each tagged by division and asset type. An Interface gallery with filters and search gives any team member a visual, browsable view of the full collection.
A public media kit is embedded directly on the company website, giving press and external partners self-serve access to approved brand materials without requiring an account. The employee intranet surfaces the same gallery internally, so the asset hub meets users wherever they work.
The outcome
Communications stopped fielding inbound asset requests. Press, commercial, and partner teams find what they need through the media kit or the gallery without asking. The organization retired its dedicated digital asset manager and a sales enablement platform, consolidating spend into its existing Airtable footprint.
Every new asset uploaded once is immediately available across website embed, intranet, and internal Interface views. The team now maintains a single library instead of three separate tools.
Inside the solution
Digital Asset Management & Brand Resource Hub
Marketing & Communications
Content Production
- Asset categorization by division
- Interface gallery with tag-based filters and search
- Public media kit embedded on the company website
- Video and photo library with metadata tagging
- Asset distribution to commercial and press teams
- Fragmented asset storage across multiple tools and folders
- High volume of ad-hoc asset requests to Communications
- Difficulty locating assets in dense table views
- Cost of dedicated third-party DAM and sales enablement subscriptions
- Inconsistent asset versions reaching external audiences
- Self-serve access for press, employees, and commercial teams
- Reduced inbound requests to the Communications team
- Single source of truth for all brand assets across divisions
- Cost avoidance by displacing dedicated DAM subscriptions
- Improved asset discoverability through gallery and tag search
- Marketing
- Communications
- Creative Services
- Commercial
- PR
- Interfaces
- Galleries
- Automations
- Website embed
- Employee intranet
Digital Asset Management & Brand Resource Hub
Consolidate logos, product photos, facility images, presentations, videos, and brand templates into one tagged library, then let commercial teams, employees, and press self-serve through a filterable gallery, an intranet embed, and a public media kit instead of emailing Communications. Automations open a tagging task for every upload, queue approved public assets into the media kit, and send a weekly digest, while AI columns draft media kit captions, search tags, collection blurbs, and request triage notes.
From scattered folders to a self-serve media kit
Tag and load your assets
Build the gallery Interface
Embed the media kit externally
FAQ
Frequently asked questions
A shared gallery view is embedded directly on the company website as a public media kit. Anyone with the link can browse, filter by asset type, and download approved materials without needing an Airtable login or any account at all.
Each record carries a division tag (Healthcare, Consumer Products, Corporate) alongside asset-type tags for logos, photos, videos, and data sheets. The Interface gallery exposes filter controls, so a user looking for Healthcare product photos narrows the view in two clicks.
The organization displaced both by building equivalent access inside Airtable. The gallery Interface replaced the browsable DAM experience, and the commercial team's resource center replaced the sales enablement platform, consolidating the capability into the existing Airtable footprint.
No. The asset hub covers marketing and brand materials only: logos, photos, product data sheets, presentations, and videos. No patient, clinical, or regulatory submission content is stored or managed in these workflows.
New assets are uploaded once into the shared Airtable base and immediately appear in every view: the internal gallery Interface, the intranet embed, and the public media kit on the website. There is no separate upload step for each channel.