New year, better alignment: how field and sales win together

Watch Taylor Owen , Head of Field Marketing , Kelly Singleton , Senior Field Marketing Manager , and Amy Bilquist , Strategic Account Executive for a walkthrough of how Airtable’s field marketing and sales teams work together using shared data, streamlined workflows, and real-time reporting. You’ll learn how better alignment drives stronger campaign execution, faster follow-up, and clearer ROI.

In this session, you’ll learn how to:

• Identify where alignment breaks down and how to fix it
• Operationalize events and campaigns with shared processes and visibility
• Equip reps to follow up faster and track ROI in real time