Unpacking the Trends Shaping Consumer Behavior

If you’re a marketing leader, you’re familiar with the whiplash of changing consumer expectations and the demand for personalization is a trend you can’t ignore. In this session, Archana Agrawal, CMO at Airtable, interviews experts from McKinsey about how marketing teams are adjusting to meet the new demands.

Watch the session to learn:

• How marketing teams are embracing change 
• How an agile operating model can help you stay ahead of  consumer expectations
• Ways marketing teams can become more nimble, agile and automated by leveraging aII