5 insights shaping the future of martech

To better understand what’s shaping the future of martech and how marketing teams can get more value from their tech stacks, we surveyed 300 marketing leaders across the U.S. about their martech challenges, priorities, and practices. In this report, we break down the five martech insights our research uncovered.

In this report, we cover:

• Most marketing teams use 20+ tools on a regular basis but having more tools is correlated with more busywork
• More than half of marketers are doing at least some manual work to move data from tool to tool
• The value of a single source of truth is largely unrealized