2024 Marketing trends report

In this survey of 550 marketing leaders, we found that, despite the prevailing narrative of resource scarcity, the real challenge for marketers in 2024 isn’t constrained budgets or lean teams. Instead, it is the effective utilization of existing resources and the ability to measure (and prove) return on team investments.

Explore key findings, including:

• Flipping the belt-tightening narrative
• The robots are (not) taking over, they’re helping
teams grow
• AI maturity is scaling, not replacing, marketing teams
• Lessons from the most effective marketing teams
• Insights across the marketing supply chain