How Airtable runs GTM on Airtable

Airtable's sales team built their entire AI-powered GTM infrastructure on Airtable. Strategic account research used to take a rep 20-40 minutes per account. Now it takes seconds. Airtable's sales and IT teams rebuilt their GTM infrastructure on Airtable — and the gap between what reps could do before and what they do now is the whole story.

In this demo, see what’s possible with Airtable:

• AI-powered prioritization: Surfaces prospect summaries, key interests, and recommended next steps to accelerate the sales cycle.
• Automated research: Generates deep-dive strategic briefs in seconds — work that typically takes 20–40 minutes.
• Personalized outreach: Synthesizes CRM, account history, and LinkedIn data to craft emails and AI plays that resonate with every prospect.