2025 Predictions for product teams
With large language models learning while we sleep, and new algorithms released daily, disruption is accelerating across every industry.
At the center of this change are product teams. We predict how product organizations will evolve in structure, scope, and their approach to work in 2025.
Download the full report
Product leaders are at the center of this change.
You—the innovators, designers, product managers, and engineers—who work in the space between humans and technology. As you imagine new ways for people to interact with and derive value from AI, you are ushering in a new era of experience and opportunity.
Legacy brands and incumbent SaaS solutions are no longer guaranteed dominant market share. It will be the breakthrough, unforgettable product experiences that will disrupt and transform the world as we know it.
Every company will become an AI company or risk disruption
Consumers expect AI-infused experiences. Product teams must infuse AI to deliver.
As a result, 55% of product leaders are already investing in AI and 76% of leaders expect their investment to grow.
Successful product leaders will own (and skyrocket) revenue
92% of product leaders are responsible for revenue—up from 45% in 2022—and yet, only 26% have very high visibility into the ROI of their product launches.
Product leaders must take on a more strategic role that extends into go-to-market outcomes.
First-mover "advantage" might actually be a disadvantage
At a time when every company is racing to market with AI-infused experiences, it’s important to align every product team to:
Who is the customer, and what is the value you’re offering them?
