Implementation guide: Airtable for product operations

Every year, thousands and thousands of new products are introduced to the market—and many of them miss the mark. Three big reasons products fail to live up to expectations? Inaccessible customer insights, misaligned strategy, and poor execution.

And that's exactly where Airtable can help.

From centralizing product feedback to measuring and evaluating results, there are a slew of operational subprocesses, tasks, and actions that guide the product development lifecycle. 

Ultimately, the success of a product depends on whether the teams responsible for these tasks are aligned. As shown in the graphic below, the product development lifecycle can be broken into six distinct stages:

In this step-by-step implementation guide, we’ll share best practices from leading product organizations for leveraging Airtable to streamline and unify operations across each of these six stages.

Product teams use Airtable to take products from concept through market release to stay agile and keep their customers front and center at every stage of the product development lifecycle.

When you have a single source of truth in Airtable, you can keep all functions aligned and working as one team—so you can turn insights into user-centric products that customers love.

Explore Airtable for product operations