Product management has evolved far beyond simple roadmapping. Today, product teams rely on integrated systems that connect strategy to execution, align stakeholders, and provide real-time visibility across entire product portfolios. The right tools make all the difference in how product organizations operate and how quickly leaders can make important decisions.

Choosing the right tools, however, can be tough, considering how many solutions contribute to the product lifecycle—you’ll want to select a combination that ensures seamless integration between solutions and the rest of your technology stack. Product management tools that enable collaboration top our list; McKinsey found that workflows and outputs improve when teams are effective at collaborating. A significant driver of this effectiveness and “delivery predictability” is having a tech stack in place that enables efficiency.

This guide explores 25 highly-rated product management and roadmap tools that support different parts of the product lifecycle—whether you're managing a single product or an enterprise portfolio.

What are the best product management tools?

The best product management tools depend on your specific needs, team size, and organizational maturity. That said, the most effective solutions share common characteristics: they enable cross-functional collaboration, provide clear visibility into product status and health, and adapt to your workflows (rather than forcing your team into rigid methodologies).

Portfolio management is especially critical to enterprise product organizations managing multiple product lines. Your tools should connect strategic planning to tactical execution, helping chief product officers and vice presidents to make informed decisions about resource allocation, prioritization, and investment trade-offs. At the same time, individual product teams need autonomy to work in the ways that best suit them.

The tools featured in this guide represent a range of solutions—from flexible, comprehensive platforms like Airtable ProductCentral, to specialized tools for specific workflows.

Top 15 product management tools you need for 2025

While you don’t necessarily need all 15 tools listed here, they make for a connected “dream team” for success when well-integrated. Note that pros and cons are summarized from user review sites that include G2, Gartner Peer Insights, and Capterra, and do not reflect Airtable’s point of view.

1. Airtable ProductCentral - Product portfolio management

Airtable ProductCentral is an all-in-one product management software, enabling teams to manage everything from strategic portfolio planning to interactive roadmaps to granular feature execution on one flexible platform. Unlike traditional point solutions that create data silos, ProductCentral's relational database architecture ensures that updates cascade across all connected workflows, providing real-time visibility for both stakeholders and individual team members.

For enterprise product teams, ProductCentral helps solve product portfolio management challenges that plague growing organizations. Product leaders can centralize business requirement intake, optimize resource allocation across product lines, track OKRs from company objectives down to individual features, and maintain a single source of truth for product health metrics. The platform's AI capabilities enhance strategic decision-making by surfacing insights from portfolio data, identifying dependencies across teams, and automating routine coordination tasks.

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2. Jira - Product development

Jira provides engineering task management and agile project tracking, offering robust sprint planning, backlog management, and issue tracking capabilities. Development teams rely on Jira to manage user stories, track bugs, and coordinate release cycles with customizable workflows that reflect their specific development processes.

The platform provides extensive customization, including custom fields, complex workflow automation, and detailed permission controls. Jira's reporting and analytics features help engineering leaders monitor velocity, identify bottlenecks, and forecast delivery timelines. For organizations following agile or scrum methodologies, Jira's native support for these frameworks has led to wide adoption as an industry standard.

3. Slack - Team messaging

Slack enables cross-functional collaboration through a centralized platform for communication and document sharing within organized channels. Product teams use Slack to coordinate across functions, share updates, and provide context around projects without bogging down teams with lengthy email threads or unnecessary meetings.

The platform's integrations bring critical notifications from other product tools directly into team workflows, whether it's deployment alerts from GitHub, design updates from Figma, or roadmap changes from planning tools. A searchable message history creates an internal knowledge base that team members can reference to understand project context and decision rationale.

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4. Miro - Ideation and brainstorming

Miro provides digital whiteboarding for visual collaboration, which is ideal for product ideation sessions, user story mapping, design sprints, and strategic planning workshops. Teams use Miro to brainstorm features, map customer journeys, create empathy maps, and facilitate workshops with remote or distributed teams.

The platform offers templates for common product management frameworks, including product vision boards, OKR planning, retrospectives, and release planning. Real-time collaboration features let distributed teams work together seamlessly, while integrations with other tools enable remote engagement.

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5. Google Drive - File management

Google Drive serves as a universal file repository for product documentation, requirements, specifications, and presentations. Its real-time collaboration features allow multiple teams to simultaneously edit documents, while commenting and suggestion modes facilitate asynchronous feedback.

Product teams rely on Google Drive to maintain living documents that evolve throughout the product lifecycle. The platform's sharing and permission controls make it easy to securely collaborate with external partners, and share documents and updates within integrated project management systems.

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6. Zendesk - Product feedback collection

Zendesk provides an enterprise-grade customer support solution that doubles as a valuable channel for product feedback. Support tickets contain rich qualitative data about user pain points, feature requests, and product issues that can (and should) inform roadmap prioritization. Product teams can analyze ticket trends to identify patterns and more systematic problems rather than reacting to one-off support responses.

The platform's reporting and analytics help product managers understand which issues consume the most support resources, providing data-driven justification for prioritizing specific improvements. Integration with product management tools ensures that valuable customer insights flow directly into planning processes.

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7. Figma - Product design and prototyping

Figma transforms the entire design process into a collaborative, browser-based environment. Product teams use Figma to create wireframes, design high-fidelity prototypes, establish design systems, and facilitate design reviews with key stakeholders. The platform enables designers and product managers to rapidly iterate on concepts and validate ideas before committing engineering resources.

Figma's prototyping capabilities allow teams to create interactive mockups that simulate the final product experience, facilitating better user testing and feedback. Version history and branching enable design exploration without fear of losing previous work. Developer hand-offs can include design specifications and code generation to help bridge the gap between design and implementation.

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8. Optimizely - A/B testing

Optimizely empowers product teams to make data-driven decisions through experimentation and feature management. Teams can test hypotheses around user behavior, validate product changes before rollout, and optimize conversion funnels.

The platform's feature flagging capabilities enable progressive deployment strategies, allowing teams to release features to specific user segments, conduct gradual rollouts, and maintain instant rollback capabilities. This de-risks product launches and enables continuous delivery practices.

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9. Typeform - Customer surveys

Typeform turns traditional surveys into engaging, conversational experiences that drive higher completion rates and better response quality. Product teams use Typeform for user research, to measure customer satisfaction, validate features, and gather qualitative feedback at scale.

The platform's conditional logic enables survey flows that adapt based on previous responses, creating personalized experiences that respect a user's time. Integration capabilities send survey responses directly into product management tools, customer relationship management (CRM) systems, or data warehouses for analysis.

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10. Snowflake - Data and analytics

Snowflake provides an enterprise data warehousing infrastructure that enables product teams to make truly data-driven decisions. As a central repository for product analytics, user behavior data, business metrics, and operational data, Snowflake creates a single source of truth that powers dashboards, reports, and AI-driven insights.

Product organizations use Snowflake to integrate and combine data from multiple sources—including product analytics tools, CRM systems, financial systems, and operational databases—to enable sophisticated analysis of product-market fit, user engagement patterns, revenue attribution, and portfolio performance. The platform's performance and scalability are capable of handling massive data volumes.

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11. Azure DevOps - Connecting Dev and Ops teams

Azure DevOps unifies software development and operations workflows, providing end-to-end visibility from code commit through production deployment. Product teams already working within enterprise Microsoft environments can benefit from integrated pipelines that connect planning, development, testing, and release management within one platform.

The platform's toolset includes Azure Boards for work tracking, Azure Repos for version control, Azure Pipelines for CI/CD, and Azure Test Plans for quality assurance. This integration eliminates context switching and provides complete traceability from business requirements through feature deployment.

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12. Salesforce - Integrating CRM data

Salesforce connects product teams to critical customer relationship data that can (and should) inform roadmap prioritization and feature development. Understanding which prospects request specific capabilities, which customers generate the most revenue, and which features drive expansion provides essential context for critical product decisions.

Product managers can analyze feature requests by customer tier, revenue impact, and expansion opportunity, ensuring that product investments align with business growth objectives. Integration between Salesforce and product management tools creates bidirectional visibility, allowing sales teams to understand product roadmaps while product teams gain visibility into customer needs.

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13. Gong - Recording customer calls

Gong captures and analyzes customer conversations at scale, providing product teams with unfiltered access to customer feedback, pain points, and feature requests. By automatically recording sales calls, customer success check-ins, and support conversations, Gong creates a searchable repository of customer voice data.

Product managers can search across thousands of conversations for specific keywords, topics, or themes, identifying patterns that might not surface through formal feedback channels. AI-powered analysis surfaces common objections, competitive mentions, and frequently requested features, informing both roadmap priorities and product messaging.

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14. Zoom - Virtual meetings

Zoom enables distributed product teams to maintain face-to-face connection through high-quality video conferencing. Teams can hold product planning sessions, design reviews, sprint ceremonies, and stakeholder presentations across regions and time zones to support remote and hybrid work environments.

The platform's screen sharing, breakout rooms, and whiteboarding features facilitate interactive workshops across distances. Recording capabilities also create archives of product decisions and discussions for team members who are unable to attend live.

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15. GitHub - Product development

GitHub is an AI developer-powered platform for product development that enables collaboration, hosting code repositories, management of pull requests, and the ability to track issues. Product managers working closely with engineering teams use GitHub to understand implementation progress, review feature specifications, and maintain visibility into technical constraints.

The platform's project management features enable product and engineering teams to coordinate work without duplicating information across systems. Automation capabilities streamline release processes and integration with communication tools surface important development updates.

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Product management tools comparison

As of the date of publishing, these represent the starting prices outside of free trials but are subject to change.

What are the benefits of using product management tools?

Today’s cloud-based product management software helps product teams deliver measurable improvements across every area of the development lifecycle. Here are just a few benefits:

What features and components should product management tools have?

The most effective product management tools enable both strategic planning and tactical execution. Core features should help product leaders evaluate options and build comprehensive toolsets.

What criteria should be used to choose the right product management tools?

Selecting product management tools requires careful evaluation for meeting your needs both now and down the road. Consider the following:

Other product management tools and software

Beyond the comprehensive tools covered above, specialized solutions may address specific product management needs and workflows:

Why Airtable ProductCentral is the best tool for product management

Airtable ProductCentral is an all-in-one, AI-powered platform that allows you to plan, track, and execute tasks across the entire product lifecycle and to strategically manage your entire product portfolio. You can move from vision to delivery, always with clear alignment to company goals. Collaboration features help coordinate cross-functional teams, track dependencies, and manage collaboration across product lines to accelerate delivery and monitor product health.

The platform provides operational flexibility, complete portfolio management, and AI-powered product insights. It also seamlessly integrates with the tools you’re already using and creates a single source of truth, leading to product success in half the time.