Today’s product teams are flooded with feedback—but often lack the tools to act on it quickly. Airtable centralizes feedback from Intercom, Gong, Slack, and Zendesk into a single, collaborative workspace. AI summarizes transcripts, tags key themes, and routes insights to the right product areas—giving teams real-time visibility into customer needs, automated pain point summaries, and a faster way to prioritize and triage.
Turn customer feedback into product strategy
When to use this play
Use this play when your team needs to turn siloed feedback into clear, actionable product insights—without the manual effort.
Centralize feedback: Automatically gather and organize quotes from calls, emails, and chats in one Airtable app..
Tag themes at scale: Use AI to cluster feedback by product area or theme and spotlight top customer pain points.
Automate digests: Deliver weekly emails or Slack updates with summarized, tagged insights for product management teams or leadership review.
Pro tip
Use linked records to connect feedback directly to product roadmap items—so customer pain points are always in view when prioritizing.
Business impact
With Airtable, you can turn customer feedback into actionable insights for product teams and the business:
Accelerate prioritization: Reduce feedback triage from days to minutes by auto-tagging and clustering inputs.
Enhance engineering efficiency: Cut up to 40% of wasted development time by focusing on high-impact requests.
Increase customer engagement: Close the feedback loop with automated ship notifications, driving loyalty and brand advocacy.
6 steps to get you started
Follow these steps to turn siloed feedback into customer insights that drive loyalty and smarter product decisions.
About Omni and Field Agents
Skip the code. Transform your data into custom interfaces, automations, and agents with Airtable’s AI-native app platform.
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Truly transformative building requires a deep understanding of your business and the way you work. Omni is your Airtable expert and sidekick who seamlessly integrates with your data, information, and insights to help you build sophisticated workflows in minutes, not months.
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Turn customer feedback into product strategy
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