Accelerate event production from planning to follow-up

Stop spending weeks on manual event research and sending generic invitations that get ignored. Use this Airtable app to automatically enrich your event data with web-sourced intelligence and turn event planning into a competitive advantage. Get higher-quality attendees, make smarter venue decisions, and build stronger post-event relationships through AI-powered personalization at scale.

1. Validate and enrich attendee lists: Instantly analyze your invite list by seniority, company type, and other key factors to validate your targeting strategy. Make sure you’re inviting the right mix before hitting send on thousands of emails.

2. Craft personalized invitations: Send targeted emails that reference each attendee’s role, recent company news, and other relevant details. Avoid generic invites that get deleted without a second thought.

3. Generate attendee briefs: Empower your team to create on-demand networking guides for any attendee with talking points based on their background. Make the most of every conversation on the event floor.

4. Create compelling event content: Transform rough session ideas into polished agenda descriptions that drive registrations. Stop publishing dull session summaries that don’t sell the value.

5. Accelerate venue selection: Compare dozens of venues on capacity, cost, and amenities in minutes instead of weeks. End the endless back-and-forth of venue research and phone tag.

6. Maximize post-event value: Create personalized follow-up messages for every attendee based on sessions they attended and notes your team captured. Turn one-time attendees into ongoing relationships with relevant, thoughtful outreach.

Ready to build? Your step-by-step guide

Cut setup time from weeks to minutes. Grab the template below, then follow our walkthrough to quickly tailor these proven AI workflows to your business.

These plays feature custom interfaces, currently in beta and launching soon. Book a demo with our sales team to request early access.

Expert tips for using AI for event planning and marketing

1. Segment your invite list for smarter testing

When it comes to how to plan an event, generic emails just won’t cut it. Use AI to create micro-segments—like seniority or industry—and tailor subject lines and messaging for higher open and RSVP rates.

2. Preload your team with conversation starters

Go beyond basic attendee briefs by pulling in trending industry topics or recent LinkedIn posts from VIP attendees. Equip your team with fresh insights that spark meaningful, timely conversations—and take your event management strategy to the next level.

3. Set up automated triggers for post-event follow-up

Create workflow automations that flag high-value attendees for personalized outreach immediately after the event. Timing is everything—reach out while your brand is still top of mind to turn attendees into long-term advocates.

Why Airtable?

Airtable’s AI-native app platform transforms your data into custom interfaces, automations, and agents. Instantly build tailored business apps through natural conversation with Omni, your expert AI builder. Deploy a team of dynamic AI agents that analyze data and orchestrate actions across your entire operation.

Iterate and edit at the pace of your changing business. It’s as simple as point, click and chat. No technical expertise required.

Try Airtable for free or explore more real-world AI plays.