Generate high-impact campaign concepts

Running low on campaign concepts that stand out and deliver results? Use AI to turn a single brief into multiple campaign directions in seconds. Instantly generate brand-aligned messaging, visuals, and audience insights for every region and channel. From content creation to approvals, manage everything in one unified, AI-powered workspace built for omnichannel campaigns.

Template will be coming soon. Want to see it sooner? Book a demo for a sneak peak.

1. Structure campaign briefs: Convert messy brainstorming sessions and random ideas into polished, actionable briefs in seconds. Stop losing brilliant concepts in disorganized documents and give your creative team the clear direction they need from day one.

2. Unlock audience insights: Research your target demographics and surface messaging strategies that resonate with each segment. Stop making assumptions about what will connect and start building campaigns on actual audience intelligence.

3. Explore a wide variety of campaign directions: Transform a single creative brief into distinct campaign concepts with unique messaging angles and positioning strategies. Stop burning creative energy on blank-page brainstorming and start using it to explore breakthrough concepts.

4. Generate visuals for inspiration: Transform messaging concepts into compelling images that bring each campaign direction to life. Stop pitching abstract ideas and start inspiring stakeholders with a tangible creative vision.

5. Preview real-world placements: See how your creative concepts look on actual billboards, social feeds, and digital placements before you commit budget. Stop endless rounds of revisions during production and start getting stakeholder alignment early with realistic mockups.

Ready to build? Your step-by-step guide

Cut setup time from weeks to minutes. Follow our walkthrough to quickly tailor proven AI workflows to your business.

Expert tips for using AI for marketing campaigns

1. Maintain brand consistency by leveraging past briefs

Share your previous campaign briefs with AI so it can learn your brand voice, tone, and messaging priorities. This helps generate concepts that feel instantly on‑brand and aligned—no extra tweaking required.

2. Accelerate ideation with creative constraints

Guide AI by setting clear parameters like target audience, campaign goals, and preferred formats (such as “social ad headlines” or “email subject lines”). These creative boundaries help AI deliver sharper, more actionable ideas faster—turning a blank page into a launchpad for your team.

3. Connect other tools and systems

Integrate AI with your marketing stack to give it richer context and automate repetitive tasks across systems:

Why Airtable?

Airtable’s AI-native app platform transforms your data into custom interfaces, automations, and agents. Instantly build tailored business apps through natural conversation with Omni, your expert AI builder. Deploy a team of dynamic AI agents that analyze data and orchestrate actions across your entire operation.

Iterate and edit at the pace of your changing business. It’s as simple as point, click and chat. No technical expertise required.

Try Airtable for free or explore more real-world AI plays.